About us

DESIGNING BEAUTIFUL WEDDING DRESSES SINCE 1912.

Family run British business with a passion for luxury bridalwear that is made for that perfect bride moment.

Living heritage

Ellis Bridals is a pioneer of luxury British bridal. Established in 1912 in London, Ellis Bridals is now exclusively available in luxury independent boutiques worldwide.

The founder and original designer Ada Ellis honed her craft by creating bespoke dresses for London’s early 20th Century aristocracy. The birth of Ellis Bridals came when on a bright January day in 1910 Ada herself walked down the aisle to marry Sam in the very first Ellis wedding gown. Her distinctive, elegant style struck a chord and word spread fast. Demand grew as brides across England clamoured for an original Ellis Bridals creation. The brand blossomed, carving a place at the forefront of British bridal-wear. Believing that you should work surrounded by what you love, in the 1960s Ada opened her central London Atelier.

Ellis Bridals is now over 100 years old, a century of living heritage that continues to inform and refine the design process. When a bride chooses Ellis Bridals, she chooses a little story. A gown embedded with history, tradition and love.

A british family business

Still to this day the Ellis devotion to luxury bridalwear continues, Regine Ellis and her son James have become the co-creators of the legacy that continues to charm and enchant brides globally. True to Ada’s words, family bonds have kept the heart of Ellis Bridals in London, where it has always been.

We adore the confidence of the Ellis bride. Modern and creative, she understands that she is unique, and desires and deserves a dress to reflect her.

We understand that our bride looks for designs that are beautifully made and style-led: quintessentially her. Her style is her essence: luxe femininity that is effortlessly individual. Constantly taking inspiration from over 100 years of archives of fine embellishments and delicate beadwork – each stage of design is carefully considered to ensure that every dress is as timeless and unique as our bride and her wedding. We create intricate little details to intrigue and enhance. Honed by over a century of experience, we continue to refine our expert construction, gifting our bride a truly perfect silhouette.

About The Designer

Working closely with Regine Ellis is our Head of Design and Creative, Josephine Parkhill.

Josephine started her career with Ellis as an Intern during her degree, progressing to Brand Manager and Junior Designer after she graduated. Josephine worked closely with the Ellis family for over ten years winning Best Bridal Brand in 2012. Josephine left to start up her own venture within the bridal sector in 2015 to then be welcomed back to Ellis in 2019. Josephine’s many years of experience, knowledge and understanding of the perfect bridal gown for that moment is shown in every gown she has designed. Her passion for creating beautiful gowns which make dreams come true is clear to see in the latest Duchess Collection.

“Your wedding dress should feel like you; a design that quintessentially expresses and enhances your individual beauty, having you feeling feminine and understatedly sensual.A lot of hands, hearts and creativity are required to make a bridal gown. Everything we do, from our in-house London designs, the fabric we use to all that is elegant, beautiful and exclusive comes with a guarantee of exquisite attention to detail and excellent service.”

Regine Ellis | Creative Director of Ellis Bridals

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