About

Living Heritage

Ellis Bridals is a pioneer of luxury British bridal. Established in 1912 in London, Ellis Bridals is now exclusively available in luxury independent boutiques worldwide.

Ada Ellis honed her craft by creating bespoke dresses for London’s early 20th Century aristocracy. The birth of Ellis Bridals came when on a bright January day in 1910 Ada herself walked down the aisle to marry Sam in the very first Ellis wedding gown. Her distinctive, elegant style struck a chord and word spread fast. Demand grew as brides across England clamoured for an original Ellis Bridals creation. The brand blossomed, carving a place at the forefront of British bridal-wear. Believing that you should work surrounded by what you love, in the 1960s Ada opened her central London Atelier.

The couple became a family and their children grew up surrounded by their parents’ devotion to design that has spanned the generations. In turn, Regine Ellis and her son James have become the co-creators of the legacy that continues to charm and enchant brides globally. True to Ada’s words, family bonds have kept the heart of Ellis Bridals in London, where it has always been.

Ellis Bridals is now over 100 years old, a century of living heritage that continues to inform and refine the design process. When a bride chooses Ellis Bridals, she chooses a little story. A gown embedded with history, tradition and love.

 

 

Our Promise

We adore the confidence of the Ellis bride. Modern and creative, she understands that she is unique, and desires and deserves a dress to reflect her. We understand that our bride looks for designs that are beautifully made and style-led: quintessentially her. Her style is her essence: luxe femininity that is effortlessly individual.

We create for her moment. For her once in a lifetime dress, the one dreamed of since childhood. Constantly taking inspiration from over 100 years of archives of fine embellishments and delicate beadwork – each stage of design is carefully considered to ensure that every dress is as timeless and unique as our bride and her wedding. We create intricate little details to intrigue and enhance. Honed by over a century of experience, we continue to refine our expert construction, gifting our bride a truly perfect silhouette – just for her.

‘Your wedding dress should feel like you; a design that quintessentially expresses and enhances your individual beauty, having you feeling feminine and understatedly sensual. A lot of hands, hearts and creativity are required to make a bridal gown. Everything we do, from our in-house London designs, the fabric we use to all that is elegant, beautiful and exclusive comes with a guarantee of exquisite attention to detail and excellent service.’

Regine Ellis | Creative Director of Ellis Bridals