Every Ellis gown begins long before it graces the runway or meets a bride. The Atelier Collection is not just a series of wedding dresses - it’s a celebration of artistry, heritage, and the Ellis spirit of timeless bridal design. For brides who want a glimpse behind the veil, we’re taking you behind the seams to share the story of how our Atelier pieces came to life.
The Vision Behind the Atelier Collection
The Atelier Collection was born from a simple idea: to merge Ellis’ century-long heritage with modern couture craftsmanship. Every dress reflects the signature Ellis aesthetic—classic, elegant, and feminine while embracing fresh textures, bold silhouettes, and intricate detailing. Inspiration came from both the past and present: vintage Ellis sketches from our archives, contemporary architectural lines, and the romantic gestures of nature.
When we designed Atelier, we asked: What does the modern bride need? The answer was versatility, individuality, and a dress that feels as unforgettable as the moment itself.
Designed with Love in London
Every gown in the Atelier Collection begins with a pencil and a sketchbook. Our design team spends hours deliberating over shapes, seam lines, necklines, and fabric selections. It’s a meticulous process of sketch selection and refinement, where every detail is considered for both beauty and wearability.
From there, the magic moves into the fitting process. When samples arrive, we work directly on a model - pinning, draping, and reshaping until the cut is perfect. Sleeves are added, skirts are swapped, necklines are adjusted. Sometimes we combine the top of one design with the skirt of another, creating a gown that feels entirely new and completely Ellis.
Once our line-up of chosen dresses is finalised, the last samples arrive. This is where every detail is perfected: small tweaks, finishing touches, and styling each look so that every gown feels cohesive within the collection, yet unique in its own right. It’s the stage where we ensure each dress truly feels like Ellis - timeless, confident, and unforgettable.
Behind the Scenes of the Shoot
Once the gowns were complete, it was time to bring them to life on set. The Atelier campaign was shot in a space that felt both timeless and modern - mirroring the duality of the collection itself. Think sweeping light, architectural backdrops, and a mood that captured romance with a contemporary edge.
The atmosphere on set was electric. Stylists paired gowns with minimalist accessories, hair artists crafted sleek modern buns and romantic waves, and our photographer captured every detail - from delicate beading shimmering in the light to the bold, confident sweep of a skirt mid-movement.
Perhaps most inspiring was watching the collection on our models: the gowns transformed with every step, showing brides exactly what we designed them for - freedom, confidence, and joy.
Celebrating the Ellis Team
The Atelier Collection is not just about the dresses - it’s about the people who brought them to life. Designers, makers, stylists, photographers, and creative minds worked together to honour the Ellis legacy while pushing it forward. This is the Ellis way: collaboration, artistry, and always, a bride-first approach.
Discover Atelier
The Atelier Collection is more than fashion - it’s a statement of individuality, craftsmanship, and timeless style. Whether you’re drawn to clean minimalism, intricate detail, or dramatic silhouettes, every Ellis bride can find a piece that feels uniquely hers.
Explore the full Atelier Collection and discover the gown that tells your story.